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Tony Mazlish
Founder and CEO
Joined: 1994

Tony Mazlish founded HealthyBack in 1994 as an answer to a personal challenge of finding helpful options to solve his back pain. Tony transformed from a successful investor to a retail entrepreneur and within HealthyBack's first year of operation in Rockville Maryland, the brand proved to be a strong opportunity. Encouraged by consistent success, Healthy Back has expanded from its roots in the Washington DC metro area to include San Diego, North Carolina, Colorado and  Kentucky. Healthy Back acquired JoAnne's Bed & Back in early 2008 to become the largest privately owned back store in the United States. Today the company boasts 23 stores, a mail order catalog and national call center and a vibrant shopping outlet at HealthyBack.com.

Tony Mazlish

Steve Urban
President and Chief Operations Officer
Joined: 2010

Steve Urban joined HealthyBack as President and COO in 2010 and leads exciting new growth for the HealthyBack brand. A graduate of the University of Science and Arts of Oklahoma with a degree in Communications, Steve brings extensive retail and operations experience from prominent retail brands such as Trans World Entertainment, Limited Brands, Charlotte Russe and most recently, an incredible success story at Fresh Produce Sportswear. As COO at Fresh Produce Sportswear, Steve led an expansion in stores while reducing operating expenses over 3 years. Steve has a passion and drive for retail excellence that brings a new level of energy to HealthyBack's mission of providing the best solutions for a healthier lifestyle through restorative comfort, exercise and ergonomics.

Steve Urban