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YU ME THE FIRST ROCKING MASSAGE CHAIR OF ITS KIND

CONTACT
The Healthy Back Store
(240) 297-1850
Marketingcorp@healthyback.com
www.HealthyBack.com


YU ME THE FIRST ROCKING MASSAGE CHAIR OF ITS KIND

BELSTVILLE, MARYLAND, 7/12/11 - The Healthy Back Store, a specialty retailer providing high-end comfort solutions and ergonomic products for back pain and other physical conditions, is proud of its history of presenting the newest and most cutting edge products to its customers. Most recently Healthy Back was proud to unveil the YuMe rocking massage chair from Inada, first introduced to the USA market in January 2011.



The YuMe (pronounced You Me) rocking massage chair is a holistic massage experience so powerful that it transcends expectations of what a massage chair can offer. Faithfully replicating age-old Shiatsu master manipulations and motions, the YuMe will transform, relax, and transport you to a place of total serenity.

Blending Eastern medical knowledge, modern technology, and a collection of proprietary features and functions, YuMe delivers unsurpassed therapeutic benefits, ultimate stress relief, and holistic relaxation of mind and body. Posture correction, neck traction, stretching, full body massage therapy, targeted therapeutic massage, and daily stress reduction. Each massage can be customized to fit specific needs. Pre-programmed massages, manually controlled message options, and the most user-friendly interface on the market make YuMe uniquely capable of addressing a huge range of massage therapy and relaxation needs.

But truly unique to the YuMe is its ability to be both a massage chair and a rocking chair. Using Rotary Rocker Technology, an industry first, the YuMe’s gentle rocking motion soothes your body and mind. Silent. Smooth. Relaxing. The Rotary Rocker Technology can be used with or without activating the massaging capabilities of the YuMe chair.

Designed by world-renowned Toshiyuki Kita – a Pinnacle Award finalist in 2009 for Sogno DreamWave massage chair design – the new YuMe rocking massage chair perfectly blends Eastern and Western sensibilities into one perfect, modern, and very comfortable package.

Healthy Back
is a specialty retailer that provides high end comfort solutions and ergonomic products for back pain and other physical conditions. Healthy Back has 23 stores in 6 states across the United States, and also sells through its website and call center, making it the largest privately owned back care retailer.

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For more information, visit www.HealthyBack.com.

HEALTHY BACK STORE NOW OFFERS THE iJOY TWIST; THE AMAZING FITNESS SENSATION BY HUMAN TOUCH

FOR IMMEDIATE RELEASE

CONTACT
The Healthy Back Store
(240) 297-1850
Marketingcorp@healthyback.com
www.HealthyBack.com

HEALTHY BACK STORE NOW OFFERS THE iJOY TWIST; THE AMAZING FITNESS SENSATION BY HUMAN TOUCH

BELTSVILLE, MD 7/15/11 – Twist your way to a dancer’s figure with the amazing iJoy Twist by Human Touch, the pioneers who developed the iJoy Ride, now available online an in-stores at HealthyBack.com. In just a few 5-minute bursts a day, the 3-axis motion of the seat gets you moving, jiving, and swinging all the way to an improved body shape.


The iJoy Twist builds a trim, sculpted dancer’s physique and increases your strength, posture, flexibility, and confidence in just a few minutes per day, all while sitting down! The secret is the constant engagement of your core muscles, and the results are chiseled abs, firmed glutes, and toned thighs within weeks of using the iJoy Twist. Strong core muscles form the basis for almost every movement your body makes, supporting your spine and trunk when you’re walking, running, lifting and stretching. Healthy, well-toned core muscles mean greater strength, balance, posture, agility and co-ordination.

The variability of workouts available on the iJoy Twist range from basic movements to an innovative exercise program designed by leading sports clinician, Dr. David Chapman-Jones. Dr. Chapman-Jones takes you through the program personally on the exclusive DVD that accompanies the iJoy Twist. It’s an easy, powerful, and feel-good workout that’s so much fun you’ll want to get on again and again.

HealthyBack.com is a specialty retailer that provides high-end comfort solutions and ergonomic products for back pain and other physical conditions. The company offers pain relieving products for sleeping, working, exercising and relaxing including back and neck supports, specialty mattresses, office chairs, exercise and therapy equipment, recliners and massage chairs. Healthy Back sells recognizable name brands such as Herman Miller and Tempur-Pedic, but also represents smaller, specialized manufacturers offering a growing selection of house-branded goods. Healthy Back has 23 stores in 6 states across the United States, and also sells through its website and call center, making it the largest privately owned back care retailer.

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For more information, visit our website www.HealthyBack.com.

WORLD'S BEST LATEX BED: DOES IT EXIST?

FOR IMMEDIATE RELEASE


CONTACT
The Healthy Back Store
(240) 297-1850
Marketingcorp@healthyback.com
www.HealthyBack.com


WORLD'S BEST BED: DOES IT EXIST?

BELTSVILLE, MARYLAND, 6/30/2011 – Over the years buying a mattress has become a major investment. There is the cost associated with a new bed purchase, but also the important personal cost of selecting the right mattress for each individuals needs. And when considering that most mattresses last upwards of 10 years, selecting a bed that fulfills these ever-changing needs is crucial. The challenge becomes- finding the world’s best bed!

The Healthy Back Store, a specialty retailer that provides comfort solutions and ergonomic products for back pain and other physical conditions, believes that they have found the bed. The Healthy Back Bliss Pristine Pure Latex is the top-of-the-line mattress and they are certain there is nothing in the world quite like it. Composed of Natural Talalay Latex, the finest and most durable latex material in the world and proudly produced in the United States, the Pristine is made of an unprecedented 100% premium latex. In all, the full 12 inches of this uniquely blended latex provide the most luxurious and plush mattress available. Containing three specialized layers that provide optimal balance and pressure relief, support, and durability throughout the night and the lifetime of the mattress.

A true appreciation for the Pristine mattress lies in the three strategically designed support layers. The top of the mattress is a layer designed for premium pressure relief. Relieving pressure points on your body is one of the most important roles of a good mattress, as it eliminates discomfort while improving blood circulation. This results in less tossing and turning and a longer, deeper sleep each night. Beneath this top layer is the supportive layer, responsible for your body’s spinal adjustment as you are sleeping. A support layer that is made of Talalay Latex rubber and provides stronger and more consistent support to your spine, while maintaining the bottomless, seamless feel of a top quality mattress. The base is comprised of a stabilization layer, also Talalay Latex, to further keep you in place while extending the lifetime of the bed.

The quality that really puts the Pristine Pure Latex mattress into the best bed in the world category is its incorporation of the cutting edge Celsion material. Scientifically developed, Celsion either cools you a few degrees when your body temperature is above normal, or provides extra heat if you are feeling chilly. Furthermore, the Natural Latex Rubber and its open cell structure allows for ventilation throughout the night, making Talalay Latex mattresses perfect for getting fulfilling sleep no matter the temperature around you.

By incorporating all-natural rubber latex, the Pristine has been tested and proven to be more resistant to wear-and-tear as compared to their 100% synthetic latex counterparts. However, using man-made latex like that used in the Pristine, creates a product that is extremely resistant to body impressions, allowing it to be compressed over and over while continuing to provide showroom quality and feel.

Mattresses have come a long way and the Pristine is proof that one bed can have the luxury and health benefits you’ve always looked for. The mattress offers the very best in comfort, relief, support, and affordability. Available only at the Healthy Back Store.

Healthy Back strives to be the leading brand of high-end comfort solutions and ergonomic products for back pain and other physical conditions.

 

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For more information, visit www.HealthyBack.com.


HEALTHY BACK STORE GIVEAWAY HELPS SINGLE DAD BATTLING CANCER

FOR IMMEDIATE RELEASE

CONTACT
The Healthy Back Store
(240) 297-1850
marketingcorp@healthyback.com
www.HealthyBack.com


BELTSVILLE, MD, 5/31/11 - On April 15th, 2011 The Healthy Back Store selected a winner for its Healthy Back Sleep System giveaway – A queen size 10” exclusive memory foam bed with a fully adjustable base and two ergonomic pillows.



The lucky winner was Lynn McLaughlin of San Diego California. When The Healthy Back Store contacted Lynn, her response was skeptical at first. “What’s the catch?” she asked. There was no catch! The Healthy Back Store thanked her for entering the giveaway, and explained that they do regular giveaways as part of promotional campaigns to raise awareness and generate interest in the company’s mission to be the leading brand of high end comfort solutions and ergonomic products for back pain and other physical conditions.

“I only realized later, how this gift would speak so strongly to our mission of providing relief and comfort for those in need,” said Karl Feldman, Director of Marketing at The Healthy Back Store.

Lynn explained that she had been diagnosed with pancreatic and liver cancer in October of 2010, but was now thankfully in remission. Being close to The Healthy Back Store in Village Square, La Jolla California, she planned to try the bed out over the weekend and see if she wanted to upgrade or change the setup in any way.

After trying out the Healthy Back Sleep System and some pillows in the Village Square store Lynn recalls, “I couldn’t put my finger on why I wasn’t jumping up and down with excitement.“ Lynn had joined a support group with her church (The Rock of San Diego) during her battle with cancer, and she has remained involved and supportive – Attending weekly meetings and volunteering with the group. Lynn’s thoughts and prayers turned to a “gentleman who is a single Dad, still working full time and battling lung cancer.”

When Lynn called back The Healthy Back Store – she passed along this single father’s information and her wish that her Healthy Back Sleep System be delivered to him.

Karl Feldman, Director of Marketing for The Healthy Back Store remembers, “When I spoke with Lynn, I was touched by how excited she was to pass this unexpected gift along to someone who could really use the extra help. Since she had been through the battle herself, she understood what a help it would be to stay elevated and comfortable when recovering from chemotherapy. When we got a hold of Randall (the single Dad) to make sure he was all setup and comfortable with his new bed, I got a bit choked up, he was so appreciative of the bed and went on to explain how it helped, even with the little things”.

Randall Hester drives a truck for a living and is currently battling lung cancer. He belongs to the same support group as Lynn and was surprised as anyone to learn that he was getting a new adjustable bed. “The guys were great, they came in, set the bed up, showed me how to use everything… Chemo was tough so the timing was good,” Randall remembers. “One morning, I was having a hard time sitting up in bed, you know, real weak… and I thought, oh yeah, I can just push this button!” Now that he’s through the roughest part of the chemotherapy, Randall is up and about. “You know – it's funny, I used to have a lot of lower back pain since I drive all the time. Last week I noticed – hey – my back feels great. It's gotta be the bed!”

The Healthy Back Store runs promotions and contests throughout the year, but it's not every day they learn of the personal impact their product can have in someone’s life. The commitment to helping people find relief and comfort - It's what sets Healthy Back apart from other retailers.

HEALTHY BACK STORE NAMES LISA ANDERSON CHIEF FINANCIAL OFFICER

FOR IMMEDIATE RELEASE


CONTACT
The Healthy Back Store
(240) 297-1850
Marketingcorp@healthyback.com
www.HealthyBack.com

HEALTHY BACK STORE NAMES LISA ANDERSON CHIEF FINANCIAL OFFICER

BELTSVILLE, MARYLAND, 5/11/11 – The Healthy Back Store (www.healthyback.com) is proud to announce and welcome Lisa Anderson as the company's Chief Financial Officer. As CFO, Lisa Anderson will be responsible for financial and strategic business leadership, while creating budgets for new product research, development, and marketing. Lisa will lead financial, logistic, and merchandising teams to assemble and deliver the finest comfort solutions the world has to offer.

Lisa joins the Healthy Back Store from a financial position with The Joy Companies Inc., where in her three years as CFO she was responsible for managing a sizable restructure and expense reduction, while substantially reducing overall debt. Her no-nonsense approach and hands on leadership was instrumental in the company's success. 

In her 18+ years of experience Lisa Anderson has worked for a diverse group including: United Stationers, IKON Office Solutions, and APL Federal Credit Union. Lisa also holds a master of science in finance and a bachelor of business administration from Loyola University, MD.

"I am thrilled to be a part of the Healthy Back team and look forward to confronting head on the unique challenges and opportunities that face a specialty retailer like the Healthy Back Store. I'm looking forward to being a part of the Healthy Back mission of providing the best solutions for a healthier lifestyle."

Steve Urban, President and COO, states "We are very excited to have Lisa Anderson as part of the Healthy Back Store team. Not only will she bring tighter focus on financial and business leadership, but she will also be a great role model to our employees and the vendors who come in contact with her."

The Healthy Back Store is committed to providing effective and stylish solutions for a healthier lifestyle through restorative comfort, exercise, and ergonomics. Healthy Back is the nation's most successful specialty retailer for back pain relief and comfort products.

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For more information, visit www.HealthyBack.com

ULTRA-LUXURIOUS PILLOW FOUND AT HEALTHY BACK STORE - THE NEW GRAND PILLOW BY TEMPUR-PEDIC

FOR IMMEDIATE RELEASE

CONTACT
The Healthy Back Store
(240) 297-1850
marketingcorp@healthyback.com
www.HealthyBack.com

ULTRA-LUXURIOUS PILLOW FOUND AT HEALTHY BACK STORE - THE NEW GRAND PILLOW BY TEMPUR-PEDIC

BELTSVILLE, MD, 4/06/11 - The New Grand Pillow by Tempur-Pedic® is a top-of-the-line pillow - featuring a conforming inner cover lined with TEMPUR-HD™. "This innovation in sleep comfort is now available at the Healthy Back Store, either online or in stores.

Through extensive research, Tempur-Pedic has carefully crafted this ultra-luxurious pillow to complement The GrandBed by Tempur-Pedic®. The Grand Pillow by Tempur-Pedic® has been precisely and carefully crafted to create an amazing level of comfort while sleeping. The pillow features a conforming sleeve generously filled with shapeable TEMPUR® micro-cushions. In addition, a plush silk-cashmere blend cover will add beauty and comfort to your next nights sleep.

The Grand Pillow supports head, neck and shoulders allowing muscles to fully relax for a more restful sleep. And is guaranteed dust mite and allergen resistant.

The Healthy Back Store is committed to providing the best solutions for a healthier lifestyle through restorative comfort, exercise, and ergonomics. Healthy Back is the nation’s most successful specialty retailer for back pain relief and comfort products.

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For more information visit www.HealthyBack.com.

LUXURY & COMFORT AT HEALTHY BACK STORE - THE NEW GRANDBED BY TEMPUR-PEDIC

CONTACT
The Healthy Back Store
(240) 297-1850
marketingcorp@healthyback.com
www.HealthyBack.com

LUXURY & COMFORT AT HEALTHY BACK STORE - THE NEW GRANDBED BY TEMPUR-PEDIC
BELTSVILLE, MD, 4/06/11 - The New GrandBed by Tempur-Pedic® is the ultimate mattress with distinct features of luxury and comfort. We are proud to add this unique product to our extensive comfort line. It is available to you by visiting the Healthy Back Store, either online or in store.

Created by Tempur-Pedic®, the GrandBed is the ultimate in pampering. The quilted dual comfort layers of highly conforming TEMPUR-HD material provide cushioned softness and a sumptuous medium-soft feel, which perfectly adapts to your body for a truly customized fit.

Unlike other mattresses, GrandBed minimizes pressure points to relieve discomfort, reducing tossing and turning for better quality sleep, while supporting and aligning your body so you fully relax for a more restful sleep. Importantly, it returns to its original shape time after time, and ensures years of use.

The Healthy Back Store is committed to providing the best solutions for a healthier lifestyle through restorative comfort, exercise, and ergonomics. Healthy Back is the nation’s most successful specialty retailer for back pain relief and comfort products

For more information visit www.HealthyBack.com.

HEALTHY BACK STORE NAMES STEVE URBAN PRESIDENT AND CHIEF OPERATIONS OFFICER

FOR IMMEDIATE RELEASE

CONTACT
The Healthy Back Store
(240) 297-1850
marketingcorp@healthyback.com
www.HealthyBack.com

HEALTHY BACK STORE NAMES STEVE URBAN PRESIDENT AND CHIEF OPERATIONS OFFICER
BELSTVILLE, MARYLAND, 3/11/2011 – Steve Urban joined the Healthy Back Store as President and COO in February 2010. He brings extensive retail and operations experience from prominent retail brands around the country. Steve Urban is a lead by example executive and proponent of empowerment and accountability.

Under Steve Urban’s results oriented leadership, the Healthy Back Store will focus on bringing a new level of excitement and energy to the Healthy Back Store mission. Our mission, to provide solutions for a healthier lifestyle through restorative comfort, exercise and ergonomics. He also brings a passion and dedication to customer service and customer satisfaction.

Steve Urban is a graduate of the University of Science and Arts of Oklahoma with a degree in Communications. He has worked with numerous prominent brands, such as Trans World Entertainment, Limited Brands, Charlotte Russe and most recently an incredible success story at Fresh Produce Sportswear.

Steve Urban is a member of the ALLRETAIL retail executive network, Friends of USAO, RETAIL EXECS, Retail Industry Professionals Group, and a Trans World Entertainment Alumni.

For more information visit www.HealthyBack.com.

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